ecovista delivers digital upgrade at West One Shopping Centre in Mayfair

Background overview

Located above Bond Street Station in the heart of Mayfair, West One Shopping Centre is one of London’s busiest gateways, with 185,000 daily commuters and shoppers. As a flagship London Lites location, it offers advertisers a prime opportunity to reach affluent audiences.

When London Lites sought to refresh the site, they turned to EcoVista to deliver a digital upgrade that would elevate both the visual quality and durability of the displays. The project included a striking new COB (Chip-on-Board) LED corner display and two bespoke Vista6ix kiosks.

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Clients challenge

The existing SMD LED display was underperforming, with limited brightness, frequent faults and vulnerability to damage from close public contact. The corner location, in particular, demanded a robust solution to withstand heavy footfall and physical interaction. EcoVista needed to deliver a higher-resolution, more durable display while working within the structural constraints of an existing installation in a busy retail and transport hub.

Our solution

EcoVista installed a new 1.2mm COB LED corner display – the company’s first deployment of this technology. Unlike conventional SMD LEDs, COB encapsulates pixels in a resin layer, protecting against knocks, scratches and dirt while delivering a seamless, high-resolution surface. This made it the ideal solution for a prominent corner screen exposed to constant public interaction.

In parallel, EcoVista replaced two of the existing six-sheet kiosks with bespoke Vista6ix 75” displays. These units were customised in white with integrated London Lites branding, designed with discreet fixings and advanced heat management for durability.

EcoVista’s engineers also adapted and augmented elements of the existing structural framework to streamline the installation, with all works carried out efficiently and with minimal disruption to daily site operations.

The
result

The project has given London Lites a revitalised flagship West End location. The new COB LED corner screen delivers sharper visuals, greater resilience and higher brightness, ensuring advertisers achieve real cut-through in this high-footfall setting. The bespoke Vista6ix kiosks provide additional premium inventory, combining style and performance in a format that is both adaptable and visually striking.

With more than 32 million people passing through West One annually, the upgraded displays offer brands an unparalleled platform to reach London’s retail and commuter audiences. The project underlines EcoVista’s expertise in combining cutting-edge LED technology with bespoke engineering in complex central London environments.

What our clients say

“It was great working with London Lites on the West One project. This was our first COB LED install and the results speak for themselves –a super sharp, more resilient display that’s perfect for such a premium, high-traffic location. Together with the Vista6ix kiosks, it’s a fantastic showcase of what we can achieve in partnership.”
Dave Nealemanaging partner at EcoVista
“West One is one of our key West End sites, right at the entrance to Bond Street Station and just steps from Selfridges. With 185,000 people passing through every day, it’s vital the screens deliver on both quality and reliability. EcoVista’s upgrade has really raised the bar – the new COB LED and bespoke Vista6ix kiosks look sharper, stand out more, and are already getting great feedback from our clients.”
Sam Dayehfounder of London Lites